Promotional Items That Work Well To Support Your Business

When looking to advertise for your company there is many avenues that can be sought out. Of course traditional methods are tried and true however simple, boring and the same old thing are. What do you do to spark new interest? During corporate events, company picnics, trade shows and even for holiday gifts clients, new and old are looking to see what you are offering that is unique and new. Proving to them you are still in the game. Many companies are looking towards a variety of promotional products and gifts to promote the business.

Choosing promotional items for a company is a difficult challenge to say the least. It is pertinent to offer something that is useful to the client and provides a benefit to them as well as to increase the awareness they have with your company. As with anything there are individual pros and cons to each chotchkie item.

Many companies will choose to advertising using food products. This is especially appropriate ate golf outings, corporate picnics and for holiday gift giving. The nice thing about offering a food item is that the price level you desire is often easy to match. For instance, offering a packet of gum with your logo advertising the company is inexpensive and will be enjoyed by individuals after they are finished eating. The nice thing is that later when they reach for another piece after the event is over they will again remember who supplied it. If you have an increased budget, baskets of coffee or fruit make a nice offering at a higher price level. It is easy to stick with in a budget even for a large amount of clients.

The drawback to food items are that they often perish reasonably fast. This limits the amount of time clients will be exposed to your company advertising product. Another thing to consider is the ever abundant food allergies and clients with special dietary needs.

Another often thought of item to use for a promotional product are things that offer a utility purpose. This could range from a pen, a reusable bag, insulated lunch carrier, a calendar or a simple mug. The benefit of these items is their longevity. Clients will see your company advertisement over and over without a sales person being in their face. These simple items are things people will use day in and out which in turn become more free advertising for you.

The drawback is that the item could end up in the hands of someone who is not responsible for decisions that could lead to business for your company. These promotional items really only end up working as company advertising if the person using it is the one that will be a future decision maker to send business your way.

A new recent category that has come about in promotional advertising is items for the office. These items include unique USB drives, adhesive notes and mouse pads. With the range of products with in this category it will be for sure that one of the items will fit within your company's budget for promotions. This is an advantage for companies of all sizes seeking to advertise. This has become a popular promotional category therefore the major drawback is that these products may already be overwhelming the desks of the clientele you are seeking.

The business advertising and marketing of companies is such an important division within a company. The choices made will affect the perception of the clients. It is important to keep your companies name and logo top of mind to clients. You want to be the first person they think of when your industry is brought up and they seek support. This will lead to relationship building which will grow bringing referral business for decades to come.

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5 Easy Ways How To Stay Focused In Your Business

Each of us has our busy lives in this world of constant distractions and how can we stay focused to achieve our goals? As for me there are always things constantly competing for my time - manage social media sites, writing articles, business, personal commitments etc. I am a virtual assistant and I love what I do, but sometimes we could feel overwhelmed by our busy schedule.

For the past several weeks, I have been working and looking at my new routine to help me to stay focused in my business as well as having Positive Focus! So today I would like to share with you my techniques and tips that worked for me and which you could implement in your business.

Know Your Goals

This is so important to know your goals. For me it really works, when I write down my goals and can really see what I need to achieve and when. If or when I get distracted, I always can refer to my list.

Breakdown My Work Into Several Parts

Having a plan will help you to identify how you can get from where you are at the moment and to where you want go and what you can achieve. When you have a lot of tasks to complete, you need to break the tasks into several parts. This will give you not only motivation to start working on your projects but also will allow you to get things done.

Always Plan Ahead

Planning ahead it's a great way to stay on top of your tasks and know where you are now and what you need to finish. Some people might think that they will get discouraged, however I like to plan ahead as this helps me to see how much time it'll take to do something, when I need to work on it and when I need to finish it.

Always Think Positive

I found that being positive and have a positive attitude towards work, really helps me to complete the tasks. That's why it is so important to love what you do on a daily basis, as this will help you to get more done. However if you don't like something, try to change your attitude to it or look at it in a different way.

Keep In Mind What You Need or What You Would Like To Achieve

When you have a clear idea of what you need to achieve or what your goal is that will help you to get things done. Sometimes we can have so much work in business and looking after our family, so that we don't even know where to start and sometimes we think that we won't be able to finish it. So in this case, try NOT to think in a negative way. When you know that you have a lot of tasks to complete, think and focus on the results and look at things in a positive way. That way you will maintain your motivation.

What is the Small Business Administration?

The Small Business Administration is an agency of the federal government that is tasked with ensuring the small businesses are able to have access to credit, do business with the federal government, and maintain employment among small businesses. Although major corporations dominate the headlines of financial news – it is the small businesses within the United States that make up for almost 80% of employment. Additionally, almost 90% of the companies within the United States are considered small businesses under the definitions of the SBA.

The primary role of the Small Business Administration is to ensure that lending banks are able to provide financing for their small business customers. As we have discussed in previous articles, the primary method of how this is completed is by providing guarantees to banks on behalf of small business owners throughout the country. Again, the most popular and flexible of these lending programs is the 7a SBA Loan.

Historically, the SBA was established in mid 1953 via the passing of the Small Business Act. Prior to the SBA, the primary agency in charge of providing support to small businesses was the Reconstruction Finance Corporation. Since its inception, the SBA has prompted an entire sub-industry in the world of finance. There are several banks, finance companies, and other organizations that deal solely with SBA loans. Additionally, there are also several types of firms including business planning companies and loan brokerages that exclusively assist small business owners with obtaining the 7a SBA loan and other loan programs offered by the administration.

Prior to the SBA, it was very difficult for small businesses (especially startup companies) to receive the financing that they needed. However, since its inception, the SBA has been instrumental with the rapid propagation of small business ownership within the United States. This trend is expected to continue as the role of the SBA has continued to expand over the past fifty years. The SBA has taken an active role in ensuring that small companies are able to successfully bid on and receive federal government contracts while concurrently ensuring that they have the financing they need to service these contracts.

How You Can Build a Profitable Business Working from Home on the Internet

The nature of work is changing. No longer is work restricted to sitting in a set location for set hours every day. Instead, the internet has made it possible to work from anywhere with an internet connection.

Millions of people are opting (or pressurising their employers to allow them) to work remotely from home, from cafes or from the local library, and gain the benefits of the remote worker lifestyle:

    * You save hours every week on the daily commute, struggling through traffic jammed streets and highways
    * You can fit work around your life, rather than the other way around
    * Work is based on output, rather than sitting in an office watching the clock

Whilst being able to set your own hours and be able to work in your pyjamas sounds like a pipe dream, it is possible to achieve. But as with anything in life, it takes hard work and dedication to make it a success, because finding a steady stream of clients and earning enough to support yourself can be a challenge to start with.

However, if you're ready to give it a go, here are some jobs which allow you to work from home:

Virtual personal assistant

There's an abundance of small businesses that need help with all manner of tasks, such as answering the phone, assisting with paperwork and resolving queries for clients. Consequently, a market has sprung up for virtual private assistants that can provide these services remotely.

Qualities you'll need include a professional telephone manner, good organisational skills (as you may be working for more than one client at once) and experience with a variety of software applications (or be prepared to learn). It's wise to create a basic website you can show to clients which tells them about you, your experience and services. You can then start looking for clients on freelance work websites, like Elance.com, for businesses looking for VPA services.

Data entry

Data entry jobs themselves are far from glamorous, and take the claims made on certain websites about earning $100s per day doing data entry for medical firms and lawyers. There are a lot of scam artists on the web looking to exploit people eager to work from home on the internet, and you should never have to pay upfront for training materials, software or anything else to get started.

However, you can find data entry jobs on freelance bidding websites where ethical employers are looking for remote employees to do work on the net. The pay can be low, but a good strategy is to approach data entry as a way of ‘getting your foot in the door' with businesses and then trying to develop a relationship by offering additional services, such as help managing social media campaigns, updating their website or improving their SEO strategy. These are all skills you can teach yourself and will make you more valuable to clients. You can then being to increase your wages as a result.

Freelance writing

It's a competitive market, but if you can write clearly and concisely then there is plenty of work available writing blogs, articles for SEO and press releases for businesses.

It's a good idea to read a few books on copywriting, practicing and getting a portfolio together before you look for clients on freelance bidding websites. Initially, you might struggle to earn much until you've built up some testimonials, a decent portfolio of samples and a base of repeat customers. However, no matter how bad the economy is doing, businesses always need to be marketing themselves. And freelance writing is an ideal job is you want to work from home on the internet. 

So as you might have guessed, the simple answer to this article's headline is that to create a profitable business doing remote work on the net  takes a lot of hard work. However, working from home is now a reality for millions of people, and is a pervasive shift in the way we work. Working from home offers many benefits, both for workers and employers. So if you're prepared for the initial struggle, there are rich rewards (both monetary and lifestyle) you can look forward to.

Mobile Compatibility: One Of The Musts of Web Development

Wondering why mobile compatibility of a website is important? Figure this, there are close to 3 billion mobile devices which are Internet compatible against a billion traditional computing devices (desktops and laptops). Mobile web development is thus one of the most powerful tools available with the marketers. If you ask what happens if you don't target this audience? Well, you would lose the opportunity to target one-third of your potential clients. It is ideal to have a good website for your business and have a mobile compatible version of it. Both these separate entities complement each other and offer you more revenue and better business opportunities.

The advent of smartphones such as iPhones, BlackBerrys and Androids has revolutionized the mobile web browsing. With increasing bandwidths mobile web browsing is becoming a pleasurable experience. There has been an estimated 20% annual growth in the usage of Internet browsing on the Smartphones in the recent years. From mailing to e-commerce and from live news to online games, smartphones today offers them all. No wonder mobile developers are busy churning out applications and websites which meet the demands of users across all platforms.

Tips to Make Website Mobile Compatible

    * A mobile website isn't just an extension of your business website. It is a different entity and should be designed keeping in mind its uniqueness. Unlike the website, mobile screens are of different sizes and ratios and the website should be compatible in all of them.
    * Use pictures and graphics judiciously. Size does matter in a mobile website, as thumb rules ensure that the individual pages aren't heavier than 20 kilobytes or else your users will have a painstaking experience.
    * Avoid using tables in the layout as they make the mobile site look unprofessional and cause pain in browsing. Use CSS instead as it offers both compatibility as well as visual appeal.
    * Make navigation easy within a mobile website as the users don't have the power of a mouse. Ensure that all the important information is available on the home page or linked to the homepage.
    * In the Customer Care or the Contact Us pages give more importance to linked phone numbers than emails. An email requires typing while a phone number can be easily dialed by the user from the same phone.

The best way to get a good mobile website is to get it developed by professional mobile developers. They not only create attractive mobile websites but also pack a lot of information which is the biggest challenge. Hire the services of an offshore development center which has expertise both in mobile development and website development. A mobile version of your website is the most potent marketing tool in your hands. You surely shouldn't let it go in today's highly competitive business environment. As they say outsource and sleep in peace.

Toner Products for Businesses

Having a role model business plan is something every company strives for. In order to reach these standards you have to dig in to all aspects of the business- everywhere from office supplies to customer service. Something that is an exceptionally attractive aspect about businesses can be the fact that they are eco-friendly. Did you know that you can make several small changes to be more eco-friendly and actually save money while doing so? You can start by looking at your printing supplies. What kind of toner products are you using?

Most businesses use OEM products when looking to purchase ink and toners for their company's machines. These products have gained the respect they have over the years due to their quality that never fails, an aspect businesses are sure to be keen to. The only downfall to these products are the steep prices and effect that all the brand new materials are having on the environment. For this reason, countless businesses are turning their faith over to compatible toners.

Compatible toners are becoming more and more popular in businesses because they provide a quality that is no less than equal, debatably better, then OEM products and much more suiting to their agenda. With the volume of toner that these large buildings go through on a daily basis, it is important that they search for the best deals without risking the quality of their work. Compatible toners are often purchased in large quantities, allowing frequent users the opportunity to save more money on top of the original cheaper price.

In addition to the price cut, your business can now take pride in their action to go green and help save this planet as each product is transformed from recycled materials. Finally a way to help the environment without spending more money and actually doing less work.

With the many stress factors that come a long with running a business, there is little time to worry about whether this necessity is taken care of. When purchasing compatible toners you can rid the worry of having to travel to the nearest available store, as compatible toner companies make ordering online accessible to you 24 hours a day. These companies also offer to ship orders out the same day they receive them to guarantee quick delivery. Free the hassle of sending a paid employee to the store to purchase expensive toner and have your toner come right to you!

Business Contact Management Software

Networking is a popular buzz world in the business world today. The importance of making and utilizing contacts to expand your business and develop professionally is key to being successful and rise above your competition. It can be tricky however to manage all the contacts you make through networking and all the different networking opportunities you have, such as meetings, lunches, appointments, and other social gatherings. However, there is a Business Contact Management Software available on the market today to help you make the most of your networking contacts and opportunities. This Business Contact Management Software is Prophet offered by Avidian. There are many reasons why you and your company can benefit by using this Business Contact Management Software.

Using Business Contact Management Software makes sure that all information is kept together in one place.

One of the hardest parts of networking is keeping track of all your different contacts. Some individuals choose to keep their networking contacts on a rolodex, but this just sits on a desk and takes up space. Others choose to keep their contacts by keeping their business cards in or on their desk. This too takes up space and can be hard to keep organized. One of the best ways to keep track of all your business contacts is through Business Contact Management Software such as Prophet. This Business Contact Management Software keeps all your contacts in one place without taking up any space on your desk.

Information is easily accessible using Business Contact Management Software.

By using Business Contact Management Software, such as Prophet, it makes all your business contacts easily accessible. Prophet Business Contact Management Software uses the common email program, Outlook, to keep track of all your business contacts. This Business Contact Management Software makes sorting, tracking, and accessing your business contacts easy with just a few clicks of your mouse.

Business Contact Management Software helps you track past and future contacts

Anyone who is good at networking has several different business contacts. Some of these contacts you work with on a regular basis, while contact with others is irregular and minimal. However, these are important people in your network, it's just that time doesn't allow for you to contact them as regularly as you would like. Business Contact Management Software can help you keep track of all these different contacts now matter how often you touch base with them or work with them. One of the great things about Prophet Business Contact Management Software is that the Business Contact Management Software keeps track of all the times you contact your business contacts. For example, Prophet Business Contact Management Software tracks meetings, lunches, and other appointments you have with your contacts. Business Contact Management Software also can track phone calls, emails, and other contacts you have. Business Contact Management Software helps you when you are trying to figure out where you left a discussion or project with your business contact or helps you see when you need to make contact with them to keep them involved in your network. Business Contact Management Software makes keeping track of past and future contacts easy.

Business Contact Management Software reminds you of key networking times.

One of the great assets of Prophet Business Contact Management Software is that it keeps track of key networking opportunities, such as lunches, meetings, appointments, and other social gatherings where you can touch base with current or past business contacts or meet new ones. Business Contact Management Software is especially great if you are a busy individual, who doesn't have a lot of time to manage a schedule. You're computer and the Business Contact Management Software simply does it for you and then just reminds you before the time.

Prophet Business Contact Management Software is easy to use.

Time is money in the business world, so executives and managers want Business Contact Management Software that is not only compatible with their current computers and software but business contact management that is also easy for their employees to use. Prophet Business Contact Management Software is one of the easiest types of Business Contact Management Software to learn to use. Not only is Prophet Business Contact Management Software user friendly, but Prophet Business Contact Management Software also provides a tutorial and several help information sections in case anyone has questions about a specific feature of the Business Contact Management Software. Many executives and managers have switched to using Prophet Business Contact Management Software after discovering how much easier it was to utilize than the competitors' Business Contact Management Software.

Business Contact Management Software is compatible with several other types of software.

Compatibility of Business Contact Management Software is a key concern of most managers and executives of companies. They want Business Contact Management Software that is not only easy to use but Business Contact Management Software that is also compatible with the current software the company or business already owns. Prophet Business Contact Management Software is compatible with many different types of software and information and can be used or accessed through Word, Excel, PDF, and HTML file formats.

Prophet Business Contact Management Software can serve other purposes.

One of the great things about Prophet Business Contact Management Software is that you can use Business Contact Management Software for other things besides managing your business and network contacts. For example, if your business is driven by sales, you can use the Business Contact Management Software to manage your different sales contacts, sales opportunities, and all correspondence with those you do business with. In addition, Prophet Business Contact Management Software allows you to easily sort the different sales categories, so you can see how sales are for different employees or groups using only your Business Contact Management Software. Prophet Business Contact Management Software can also help you track your past and current revenue, as well as predict what your future revenue will be.

What are Ecommerce Shopping Carts and How Can they Help Your Business Thrive?

The development of the Internet has made it possible to take any idea and market it successfully anywhere in the world.  To truly take advantage of this remarkable
situation you need to have a viable website and access to one of several
ecommerce shopping carts that are currently in use.

Not sure exactly how an ecommerce shopping cart works?  Don't know what features to look for?  Not to worry, we will cover all of that and
more.

What is a Virtual
Shopping Cart?

Simply put, a virtual shopping cart is a piece of software which is used to help customers make purchases online.  It "collects" items the user wishes to purchase, tracks how many of each item they want, gathers shipping and billing information and calculates taxes and other essential fees.

While they don't handle the financial transactions, they act as the front end (what the customer sees while shopping) so it is important to get the right shopping cart for your business.

How to Pick

There are plenty of shopping carts you can choose from which means you have to be careful with your selection.  Both free and premium shopping carts can be set up to serve your website, but you want quality as much as savings.

Read the details on each service diligently.  There may be some features your business can
manage without.  By the same token, there are some essential functions that will make your life much simpler.

    * Cross selling – this function makes suggestions and recommendations based upon what the customer has just selected to place in their cart.  You can even arrange for a complimentary product to be offered at a discount.
      Impulse shopping is just as common online as in the stores.

    * Affiliate programs – if you purchase the right shopping cart software it will allow you
      to set up an affiliate program with other businesses they serve.  This is an inexpensive way to market your product to receptive individuals.

    * Tracking services - many shopping cart programs can track your sales, letting you know what you are selling, when and where. This can help you tailor your offerings.

    * Marketing capabilities – some carts come with newsletter and auto-responder
      functions.  This eliminates the need to get additional marketing software, decreasing the number of programs and
      services you need to obtain.

    * Coupon and Discount Support – using affiliate coupons, promo codes and other such
      marketing techniques will help you attract additional customers.  Selecting a shopping cart that is capable of accepting and processing such offers will make for a smoother shopping experience and increase customer retention.


The Nuts and Bolts of Selection

Understanding what functions you need is important, but you
also need to consider just what a particular service will be able to offer your
business.  You want a service which will
be able to grow with your business.

Compatibility with your payment processing arrangement is
even more important.  Each payment gateway has its own way of processing payment, and while there is some degree of standardization, you want to make sure that you don't need to make radical changes in what already works.

Can you make use of third party payment systems, gift cards
and electronic checks?  If you use them already with your merchant account, you will want to continue using them with your shopping cart.

 The level of customer support and disaster planning is also
critically important for your shopping cart to be a good option.  It is essential that you be able to access support at all times.  A user forum is a
good indication that the company takes customer service seriously.

Run a test – send a question to the sales department and see
how quickly they answer.  If they can't be bothered with you now, when they should be wooing you, chances are you won't get a better response once they have your money.

Once all of your questions have been answered to your satisfaction, you will be able to select the best shopping cart program for your business, and the ease of making purchases will encourage your customers
to keep coming back for more.

3 Ways to Choose the Best POS to Your Business

If you are considering purchasing point of sale software for your business, this article will be right up your alley. There are literally scores of programs that you can buy off the shelf, each with their own particular benefits and each with their own particular problems too. Every business is different and will have their own particular needs so you have to be sure that the software you choose will not only benefit your business but will actually be able to reflect the way you currently run your business.

There is no point designing your business to suit the software that you purchase, after all you have spent many years in setting up your systems, managing your inventory, and training your staff in the latest sales techniques.

Let's look at the three essential points you should cover when choosing the best point of sale software for your business.

   1. What Do You Expect? As mentioned above, you no doubt already have systems in place that you have found conducive to your business. Unless you are prepared to make wholesale changes to this you will want to make sure that the software you choose is capable of reflecting the processes and systems you already have in place. On the other hand, if you have an open mind about your internal systems and are prepared to make some changes, you should make a note of how you would like things to run and what items you would like to track. In other words develop a checklist of the systems you would like to see in place. Don't forget to consider the benefits of credit card transactions as you will be able to almost eliminate cash transactions almost completely.
   2. How Many Systems? If you run a business where there are multiple sales points make sure that the software and system you choose can cover your requirements. There is no point purchasing a simple system that can cater to only one data entry point if that is not going to work in your business.
   3. Compatibility. One of the most important points about having a POS system in place is that it can 'talk' to your accountancy software. It is considered a major benefit of a point of sale to be able to integrate seamlessly with your taxation and accountancy practices. You can imagine how easy will be when each sale is automatically logged to the correct part of your ledger along with allocations for taxes being posted automatically to your system. You may wish to consult with your accountant about this as they are more than likely to have had experience with POS systems in the past.

When you develop your checklist as noted in the first point above, you will no doubt have many other considerations to take into account. The above three issues are simply a starting point for you to begin with.

When you implement your new point-of-sale system you are taking your business to a new level that will not only give you greater control, but give your customers a more streamlined experience at the same time free up your staff to provide the extra service your customers are looking for.

The Power of Horoscopes as a Business Opportunity

Reading horoscopes and astrology are not new concepts, horoscope reading dates back to the time of the ancient Greeks. They firmly believed that the life of every individual was predetermined through the positioning of astral bodies at the time of one's birth.

The concept of horoscope reading is a powerful one, preceding formal education and other communication methods as well as learning. In the old days, man used the various positions of the sun, moon and other heavenly bodies to dictate crop planting seasons and to predict weather. Today horoscope history has come a long way, evolving into the predictive readings we find in newspapers, books and the internet.

When the internet arrived it heralded a new start in technology and communication and changed our lives in many ways. Thanks to this great innovation, people are able to search for information, communicate like never before and best of all operate online businesses to earn money.

The people, who would actually decline an opportunity to know what the future holds, have got to be few and far between. Horoscope readings have come to be known as a major business opportunity and revenue generator. Learning about the future in real time has a major attraction for people. It stems from the belief that people can make changes to life, to alter the course of destiny should it appear to be taking a wrong turn.

Choosing to offer a horoscope reading service means you are choosing one of the best selling businesses of all time. There are companies that are reliable and reputed, who can provide predesigned packages to help provide you with everything necessary to get started. Your job is to make sure that the premium numbers you have receive sufficient advertisement to create awareness in customers.

Reputed companies that offer this service will provide the support you need to set up and establish the business. They will also offer support to set up your own website and more. With the backing of a company that knows their business, it is easy to get established and start earning money right away. Even advertising support is sometimes provided to help newcomers to get settled real fast.

These online ventures are a great way to earn additional income or start your own full time business in the field of astrology. In fact it is not very difficult to attract customers once you create an awareness of your business. People are always there to make use of the services offered.

There are many firm believers who will not start the day without first learning what their horoscope for the day has to say. Others will not leave home or undertake any business venture without first consulting with an astrologer. Once customers establish the trust factor with a particular service they just keep coming back like clockwork.

A good way to enhance visibility of your service is to set up a website that offers your services as well as valuable information. It also gives customers the opportunity to find you easily for their regular readings of the stars.

Horoscope readings are generally based on daily, weekly and monthly readings of the stars. The more common areas covered are love, finance, business, compatibility, personality and personal horoscope readings as directed by the astral bodies in the heavenly realm.

Cultural and Religious Differences in a Business Partnership

Culture and Religion can be deeply rooted in an entrepreneur – and because of the potential significance of these two aspects of a person's being, prospective partners should discuss whether their cultural and/or religious differences can make working together a difficult – or maybe even an enlightening – experience.

Jane Out of the Box, an authority on female entrepreneurs, conducts
extensive research with women business owners about all aspects of
business ownership and success.  Its new book, "See Jane Collaborate:
Your Essential Guide to Joyful and Prosperous Business Partnerships,"
incorporates the results from interviews and discussions its authors
have conducted with both women and men involved in business partnerships
ranging from short-term joint ventures to business co-ownership.  From
their research, this article discusses the importance of considering two important characteristics when starting a partnership.

Characteristic 7: Compatibility of Cultural and Religious Differences

The question: "When considering culture and/or religion, can each partner feel comfortable working with the other?"

Research shows that female entrepreneurs who partnered with people of different cultural or religious backgrounds experienced a variety of outcomes. For example, a black entrepreneur partnering with a white entrepreneur said she spent several weeks just "hanging out" with her prospective partner to detect any potential prejudices. An Italian business owner said she made it clear to her partners up front that members of her large extended family would likely be dropping by the business "all the time." An Orthodox Jewish doctor who was planning to merge her practice with two colleagues made it clear that the partnership wouldn't work if the "on-call" schedule didn't accommodate her religious commitments (unless a life-threatening emergency occurred).

Whether people admit or realize it, they may hold prejudices about people with specific cultures or religions. It's important before forming a business partnership, to hash out the issues that may arise as a result.

A Review:

When considering creating a business partnership, a female entrepreneur would do well to practice due diligence before signing the legal forms. To start, each entrepreneur should carefully evaluate these seven criteria:

   1. Suitability for Entrepreneurship: Is the prospective partner well-suited for being self-employed?
   2. Compatible Business Goals and Values: Are there any conflicts around the partners' business goals and values that would prohibit or jeopardize their ability to successfully partner together?
   3. Complementary Business Skills and Business Competence: What is each partner bringing to the partnership in terms of skills, knowledge, work experience and strengths?
   4. Solid Credit History and No Trouble with the Law: Do prospective partners' credit history and legal status live up to the way they present themselves as businesspeople?
   5. Compatible Money Goals and Values: Do the prospective partners view money and risk in basically the same way?
   6. Family Commitments: How will each partner's family obligations impact his or her time spent on the business?
   7. Compatibility of Cultural and Religious Differences: When considering culture and/or religion, can each partner feel comfortable working with the other?

Open and honest communication around these seven important topics will provide prospective partners with enough insight into each other's business style and skills to make an informed decision about whether the partnership has the potential to succeed.